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The E-Myth Revisited

30/08/2011

A. Tabone

My notes about The E-Myth Revisited by Michael E. Gerber

e-myth = the myth of the entrepreneur = A super humanman standing alone and bravely defying insurmountable odds to realize the dream of creating a business of one’s own.

The Entrepreneurial Seizure:

  • you were doing technical work
  • you were damn good at it
  • but you were doing it for somebody else
  • one day you were suddenly stricken with an Entrepreneurial Seizure

The Fatal Assumption = if you understand the technical work of a business, you understand a business that does that technical work.

The technical work of a business and a business that does that technical work are two totally different things.

Everybody who goes into business is actually three people in one: the Entrepreneur, the Manager, the Technician

Each and every one of us is a whole set of different personalities, each with his own interests and way of doing things.

The Entrepreneur:

  • the dreamer, the visionary, avant-garde, the innovator
  • our creative personality

The entrepreneurial worldview: a world made up of both an overabundance of opportunities and dragging feet.

To the Entrepreneur, most people are problems that get in the way of the dream.

The Manager:

  • pragmatic
  • lives in the past
  • craves order, clings to the status quo
  • sees the problems (not the opportunities)

It is the tension between The Entrepreneur’s vision and the Manager’s pragmatism that creates the synthesis from which all great works are born.

The Technician:

  • the doer
  • lives in the present
  • an individualist
  • is happiest when he is in control of the work flow
  • mistrusts those he works for

To the Manager, the Technician becomes a problem to be managed. To the Technician, the Manager becomes a meddler to be avoided. To both of them, the Entrepreneur is the one who got them into trouble in the first place.

The Technician goes into business himself: to the business it is a disaster, because the wrong person is at the helm.

“I wonder what that business would be?” is the truly entrepreneurial question, the dreaming question. So the work of an Entrepreneur is to wonder, to imagine and dream.

“How could I do this differently?”

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